Denim Heritage
In Peserico's history, denim plays a key role from the very beginning.
In the 1960s, Maria Peserico met Adriano Goldschmied, the father of Italian-style denim: this was the beginning of a long collaboration and friendship that led Peserico to focus on the production of denim pants for more than 5 years, combining the tailoring skills of the Venetian tradition with the versatility of the canvas with its timeless appeal.
Denim is an indispensable element within the Peserico collections: each season it is reinterpreted with new cuts, fits, washes and colors, making itself an undisputed spokesperson for contemporary trends.
The washing of the denim is a key step in defining the identity of the garment. From a single starting base, infinite shades of color can be obtained. Careful manual steps combine craftsmanship and technical knowledge to achieve sought-after effects of great impact. Each wash and treatment chosen allows the best interpretation of Peserico style through jeans with sophisticated tones, in line with the style of the collections.
